Zilliant, a data-driven, price management software provider, aims to enable business-to-business companies to optimize revenue and margins through decision support and automation software that delivers more effective discount guidelines, in-depth price analytics, intelligent deal management, and successful price promotions.
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channels (so-called B2B2C environments), where the pricing dynamics are similar to those of manufacturers and distributors. Founded in 1999, Zilliant is a privately held company, and has thus far attracted about $42 million (USD) in venture capital. The company's investors include Panorama Capital , Austin Ventures , Cardinal Ventures , and Trellis Partners . To be fair, the first few years following the company's inception were marked by soul-searching in the dot-com era. Yet since 2003, the company has