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Software Functionality Revealed in Detail
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 social workgrowth partners


RIM Gets the Gist (of Social Media)
The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor

social workgrowth partners  Gets the Gist (of Social Media) The recent acquisition of Gist by BlackBerry developer Research In Motion (RIM) prompted this TEC water cooler information session between TEC's Managing Editor Dave Clark and CRM analyst Gabriel Gheorghiu: DC : OK, even I’ve heard of RIM. What’s Gist? GG : The idea behind Gist was essentially to extend the inbox to the Internet and social world by putting together all contacts from different sources (Outlook, Gmail, Twitter, Facebook, etc.) and managing them from a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Sales Force Automation (SFA)

Sales Force Automation (SFA) systems help sales and marketing teams with functions related to taking orders, generating proposals or quotes, managing territories, managing partners, and maintaining contact data. Systems often include various levels of analytic and reporting capabilities. 

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TIBCO's tibbr 4 and Enterprise Social Graph API


Salesforce Chatter, Jive Software, Saba People Cloud, Microsoft Yammer, etc. are getting some company. TIBCO's tibbr is only 18 months old but already used by a million people in 104 countries, 56 percent of them on smartphones. Users can mark their affinities (likes), post updates, and handle files in TIBCO’s social offering. With tibbr, users can follow anything and support everything, while

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Open letter to companies planning on using Social CRM


If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers consider SCRM to be, not vice versa. As I mentioned in my post Social CRM is Dead, Long Live Social Media Flavored CRM, I see the “social” in SCRM as being related to human welfare and not only to social media. Therefore, SCRM should

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Social Networks That Boost Your Business


Companies are beginning to accept Web 2.0 as part of their communication, information sharing, and collaborating activities. Find out why this trend is being embraced by more companies.

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SAP Trying to Jam Dreamforce 2013’s Social Noise


Given that SAP’s foe salesforce.com has been very vocal about its Salesforce Chatter enterprise social network (ESN) offering, SAP might have decided to somewhat spoil the Dreamforce 2013 mega-conference buzz by announcing the success of its SAP Jam social software platform for businesses. A year ago, SAP launched the SAP Jam ESN platform and social business processes (by combining the best

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Tips for Social Marketers


Does social marketing meet the expectations that businesses or marketers have set for it? There are many claims according to which social marketing is very effective; perhaps more effective than e-mail marketing for certain generations of consumers or market segments. From a business perspective, recognizing the social as becoming an important space for advertising and finding prospects or

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Overcoming Barriers to Collaboration with Trading Partners


These days, there is increasing pressure on companies to become more efficient and reduce the bottom line. Improving communication with suppliers, partners, and customers can dramatically optimize business processes and increase responsiveness. But how can you easily improve these channels of communication? Web-based enterprise resource planning (ERP) systems that support Web 2.0 collaboration tools can help. Learn more.

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Market Focus Report: The Value of Mobile and Social for CRM


Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

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Kirshenbaum Bond & Partners


kb&p''s media folks consider themselves media anthropologists. We are part of the new breed of media people: media planners + brand planners. kb&p''s Media Department specializes in reaching people in unique and surprising ways. It''s very easy to reach lots of people—just buy a spot on prime time TV—but it''s very difficult to reach people in a way which really strikes a chord for a specific brand situation. Before we schedule media for a client, we ask ourselves how does the target use media? What do they do during the day that affects their media consumption? Are they never home because they''re working? Are they attending PTA meetings? Once we completely understand the target, we focus on consumers'' interaction with the brand. We ask ourselves and the target, how do they interact with the product and where do they find information regarding using and purchasing the brand or similar products? Once we understand the target''s media consumption and the target''s relationship with the brand, we look for the intersection point and really try to influence the dynamic. For instance, for Snapple we developed an iron-on to reach teenage boys. At the time, iron-ons were trendy and retro. Our target was teenage boys, notoriously difficult to reach. Teenage boys do a lot of skateboarding, raving and snowboarding. During each of those leisure activities, iron-ons are considered fashionable. We developed an iron-on and ran it in skateboarding, snowboarding and clubbing magazines. The kb&p media crew know how to plan and buy "big" media; but what sets them apart is their ability to think small all the way down to individual projects and the best way to influence them.

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Social Media Analytics: Making Customer Insights Actionable


Social media is reshaping the relationships that customers have with products, services, and brands. Read this white paper from IBM to learn how you can use insights from social media to understand emerging consumer trends and increase the ROI of your marketing campaigns.

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Social Networks: How They're Turning CRM Upside Down


Social networking has collided with customer relationship management, and it s turning the relationship between businesses and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the case with Procter & Gamble, developing their own social networks, to …

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