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Social Networks: How They're Turning CRM Upside Down
Social networking has collided with customer relationship management, and it's turning the relationship between businesses and their customers upside down

social workblue book  Turning CRM Upside Down Social networking has collided with customer relationship management (CRM), and it's turning the relationship between businesses and their customers upside down. No longer are businesses simply tracking customer buying habits and attitudes through the use of surveys, focus groups, and traditional CRM solutions. Today, businesses are using social networking sites like Facebook and MySpace, or developing their own social networks—as is the case with Procter & Gamble—to create Read More

Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » social workblue book


Social Engineering Can Thwart the Best Laid Security Plans
There are a lot of different social engineering techniques, but they all have the same basic idea. The trick behind social engineering is to get the user to

social workblue book  like to talk about social engineering. Perhaps they don't view it as a credible threat, or maybe they have a hard time accepting the idea that all of their hard work and countless hours spent securing the network could be so easily undone by the act of an end user answering an innocent question. What ever the reason, social engineering is a very real threat that needs to be addressed. There are a lot of different social engineering techniques, but they all have the same basic idea. The trick behind Read More
Enterprise Applications Vendors Going Viral and Social: Another Take
It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least

social workblue book  the mark to say that  social media ,  user-generated content (UGC) , and online collaboration all hit the mainstream in 2009, at least in the realm of  business-to-consumers (B2C)  commerce. According to Forrester ,  63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way . As consumers and individuals, most of us have been effectively using Facebook, Twitter, Yelp, Flickr, YouTube , and LinkedIn for various personal and Read More
Inside the Age of Social Enterprise with Salesforce.com
Over the past several years, salesforce.com’s annual user conference Dreamforce has become a highly anticipated and entertaining end-of-the-year fixture for

social workblue book  the Age of Social Enterprise with Salesforce.com Over the past several years, salesforce.com ’s annual user conference Dreamforce has become a highly anticipated and entertaining end-of-the-year fixture for enterprise applications market observers. Well, Dreamforce 2011 was somewhat different as it took place in late August and early September 2011, but the vibrant feel of the event was no different. Indeed, in these prolonged times of bad economic news with businesses and government cutting Read More
Enhanced Social and Mobile Capabilities for Concurforce
With a projected $0.5 billion in revenues in 2012, Concur Technologies is the leading provider of integrated travel and expense (T@E) management solutions. The

social workblue book  Social and Mobile Capabilities for Concurforce With a projected $0.5 billion in revenues in 2012, Concur Technologies is the leading provider of integrated travel and expense (T&E) management solutions. The company helps individuals and organizations make sure that their expense reports are in tune with their budgets and accounting rules. Concur’s Web-based and mobile solution suite, Concur T&E Cloud , enables businesses to automate and streamline the process for submitting and approving Read More
Kronos to Introduce Enterprise Social Networking in Its Workforce Management Solution
Kronos was not in a rush to jump onto the social/collaboration wagon when a lot of other big players in the enterprise software market were doing it. In other

social workblue book  to Introduce Enterprise Social Networking in Its Workforce Management Solution Kronos was not in a rush to jump onto the social/collaboration wagon when a lot of other big players in the enterprise software market were doing it. In other words, Kronos chose not to deliver social for the sake of social. But it had good reason—the industries that it serves, such as health care, manufacturing, and public sector, are not exactly early adopters of hipster technologies. At KronosWorks 2013, taking place Read More
Zoho Joins the Social “Chatter”
The market for collaborative social networking software is getting ever hotly contested. Not long after Moxie Software announced its free Collaboration Spaces

social workblue book  Joins the Social “Chatter” The market for collaborative social networking software is getting ever hotly contested. Not long after  Moxie Software announced its free Collaboration Spaces offering , Zoho , a provider of online productivity, collaboration, and business applications for businesses of all sizes, also decided to challenge the establishment of Jive Software, Microsoft Yammer, Salesforce Chatter, IBM Connections , and other prominent social software providers. Zoho recently  announced Read More
How Smart Retailers are Using Social Networking
Find out in From Sentiment to Insight: How Retailers Leverage Social Networking.

social workblue book  Smart Retailers are Using Social Networking How Smart Retailers are Using Social Networking Retailers have always dreamed of finding out what their customers were really thinking, but never had a practical method—until now. Today's social media networks contain key customer sentiment information like how customers feel about your stores, their shopping experience, and the products they intend to purchase. But how do you get to the information you're looking for? Customer sentiment information is scatt Read More
The Intelligence of Social Media (Part 1)
According to Wikipedia, “social media is online content created for people using highly accessible and scalable publishing technologies.” These days, networking

social workblue book  Intelligence of Social Media (Part 1) According to Wikipedia, “ social media is online content created for people using highly accessible and scalable publishing technologies. ” These days, networking is very different than it was in the past. A lot of social media services like Twitter , Facebook , LinkedIn , personal blogs, wikis, podcasts, and other types of media content generate big volumes of data. But more importantly, people contribute to the creation of this data by chatting, expressing Read More
Retailing in a Social Media World: Connect with Shoppers to Boost Market Share
Engaging in conversation with consumers through new social media channels is helping retailers strengthen customer relationships and enhance their brand. To

social workblue book  in a Social Media World: Connect with Shoppers to Boost Market Share Engaging in conversation with consumers through new social media channels is helping retailers strengthen customer relationships and enhance their brand. To manage this conversation effectively, you need solutions that help you capture and analyze a massive amount of social media data and prepare an appropriate, individualized response. This white paper explores the ideal social media solution. Read More
How to Capitalize on Social Networking Sites
Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social

social workblue book  to Capitalize on Social Networking Sites Virtual worlds where customers can connect and share information are another channel through which marketers can improve the customer experience. Social networks can help you gain customer input on product and service development—and, of course, to reinforce brand messaging. Learn the four steps you can take to improve your customer experience by integrating online, off-line, and branding efforts via social networking. Read More
ShopSocially to Help Retailers Measure Social Commerce Benefits
ShopSocially, a social commerce software provider, has announced the addition of an A/B Testing framework to its platform, so that Internet retailers can

social workblue book  to Help Retailers Measure Social Commerce Benefits ShopSocially , a social commerce software provider, has announced the addition of an A/B Testing framework to its platform, so that Internet retailers can measure the exact incremental business benefits accrued by adding onsite social commerce modules on their e-commerce Web sites. ShopSocially is a comprehensive social commerce platform that brings “social to commerce” and not the other way around. The vendor makes the entire shopping experience Read More
Social ERP Emerges—A Deep Dive into Deltek Kona
In two previous posts on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software

social workblue book  on the emergence of social enterprise resource planning (ERP), TEC Senior ERP Analyst Ted Rohm took a look at how social ERP software capabilities are transforming the way people work and gave an overview of how the ERP vendors are bringing the social facilities to their products. In this report, Ted takes a deeper dive into Deltek’s Kona enterprise social collaboration tool. Download the report and get the details. Read More
Social CRM is Dead, Long Live Social Media Flavored CRM
Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare

social workblue book  is Dead, Long Live Social Media Flavored CRM Customer relationship management (CRM) is not and cannot really be social, since social means “ of, relating to, or occupied with matters affecting human welfare ” (definition taken from The Free Dictionary ). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why CRM is not social and why social CRM (SCRM) is nothing more tha Read More

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