Fourth Shift claims to have grasped the requirements of its target market (SMEs) that wish to acquire most of their business applications from a single source, even if they have to sacrifice some functionality. To that end, the company launched its Complete Care program. Complete Care is possibly the most comprehensive approach for small and midsize manufacturers to obtain needed business enterprise applications, backed by professional services and a long-term commitment to the customer's success. However, Fourth Shift’s future is not without significant challenges.
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market. The company has long demonstrated a deep understanding of the low-end of the ERP market dynamics and its requirements of inexpensive products, fast and easy implementations and good service. These requirements have traditionally been entry barriers for larger vendors. This market segment is risk-averse, and the Complete Care program might alleviate some of the usual uncertainty and anxiety that many decision-makers have when selecting a new business application software module. Furthermore, its